You will use the WHAT-WHY-CLARIFY probing method taught in the e-learning included with your SalesPrep® software subscription. It’s as simple as asking the customer for problems with their application of your type of offering. For each problem you should ask:
2-3 WHAT questions, such as…
- "Can you describe this problem?"
- "When do you see this problem?"
- "How often does this problem occur?"
1-2 WHY questions, such as…
- "How does this problem impacts you?"
CLARIFY by proposing an outcome statement (that begins with a verb)…
- "So do you want to... minimize time to calibrate the unit?"
- "Would you like to... maximize resistance to corrosion?"
After each question you ask, you’ll get an AI customer response and some coaching advice from Claire. Throughout the interview, you’ll be astonished at how realistic this practice session is. And following our probing method and Claire’s advice will get easier every time you use it and make you more successful at closing real deals!