HomePricingContact Us more_vert
HomePricingContact UsStart 30-day trialLog in
Want to sell more? Simple.

Ask more (and better) questions with the SalesPrep system.

Salesperson interviewing B2B customer
Enterprise and other options available.
See pricing for information.
Salesperson interviewing B2B customer
THE SALESPREP SYSTEM

Enter your customer’s world in a way that impresses them

PREPARE FOR AMAZING CUSTOMER VISITS

Create an AI customer insights report in less than 60 seconds.

Learn more

MASTER VOICE-OF-CUSTOMER PROBING VIA E-LEARNING

Engage your customer's interest and trust with cutting-edge techniques.

Learn more

CLOSE DEALS FASTER

Experience less friction after practicing your probing questions and receiving guidance from Claire, your AI Guide.

Learn more

Expensive? Nope. Just $19.95 per month for everything (billed annually).
Enterprise and other options available. See pricing below

AI CUSTOMER INSIGHTS REPORT

Three decades of research make it clear: Top sales professionals ask great questions and challenge customers with fresh ideas.

But how do you prepare these questions and ideas given your hectic schedule? You unleash the power of AI.

Just input your target customer, your product, and their job to be done (application) with it. In about 60 seconds, you'll have a report on your phone, computer or PDF print out filled with insights to enter your customer's world.
Just input your target customer, your product, and what they use it for. In 60 seconds, you'll have a report filled with insights to enter your customer's world.

Perfect for any B2B sales professional. But also great for marketing, product management, technical support, and business development. Anyone keen to impress customers with their professionalism… and interest in them!

Each SalesPrep report includes
5 categories of AI insights to
prepare you for every sales meeting.

Company News
M&A activity, management changes, earnings reports. (Shown in PDF)
Market Trends
Key trends for this type of customer application.
 Download a sample report

Each SalesPrep report includes
5 categories of AI insights to
prepare you for every sales meeting.

Common Problems
Frequent problems with this customer application.
Process Steps
Major steps for using your product in this application.
Company Overview
Leadership, size, strategy, products, competitors.
Download a sample report

E-LEARNING

Develop new skills with E-learning

Quickly accessing raw information is just half the battle. It’s what you do with it in your customer meeting that really counts.

What questions will you ask? How will you ask them? How can you probe “below the surface”?
What fresh ideas will you challenge your customer with? When and how will you do this?

This is where our e-learning helps. For 20 years, the AIM Institute has refined B2B-optimized methods in tens of thousands of B2B customer visits. Our What-Why-Clarify questions, SALT probing, PEAR listening, and AMUSE observation are the most advanced B2B methods today. Now you can learn them through self-paced e-learning (included with SalesPrep subscription).

Learn better interview techniques with
self-paced e-Learning. Watch the 6-1/2 minute preview.

 

AI GUIDE

Meet Clair, your AI Guide

Have you seen anyone master new skills without practicing? Neither have we. Now you can role-play with an AI Customer — specific to your product application — and get advice from Claire, your AI Guide. Just enter one of your products and your customer’s application. Then ask Claire to guide you at one of three practice levels:

You are the interviewer. AI (C) is your customer. Claire will be your coach and offer advice throughout your interview.

You really must try this! You’ll be amazed by the AI Customer’s answers that offer real problems in your product’s application area. And Claire will give great advice on how you can improve your probing questions.

Practice interviews before your sales meeting and get guidance that will help you get better results!

Ask probing questions

Before I tell you about our products, can you tell me what challenges you're facing today?
How much of a lag time are you seeing?
Can you tell me what's causing this lag time?
So how does this impact you?

Get realistic customer answers

Certainly. We've noticed a couple of challenges with our current system. Firstly, the data collection isn't as real-time or accurate as we need it to be for swift decision-making. There's a lag in data reporting that hampers our ability to respond quickly to air quality deteriorations. Secondly, our current equipment struggles with durability, especially in more extreme weather conditions, which leads to frequent maintenance and data gaps.

View Claire's coaching advice

You asked an insightful "What" question that uncovers a specific problem the customer is facing.
Next, explore deeper with a "Why" question to understand the implications of these challenges.
For example, you could ask, "Why do you think the seals are failing prematurely?" or "How does this variability in weather conditions affect the performance of the hydraulic cylinders?

RESOURCES

Resources you can download

Your SalesPrep e-learning modules introduce you to new methods for listening, probing, and observation during your customer meetings and tours. Your SalesPrep subscription lets you download and print these Resource PDFs anytime, for quick reference before and during customer meetings.

Download several additional aids for your meetings.

Download several
additional aids for your
meetings.

WAYS TO USE SALESPREP
1
2
3
4
5
6
7
8
9
10
11
12
1
1. 
Start conversations
Use Company News & Market Trends for ice-breakers:

“How does this new acquisition impact you?”
-or-
“What are your thoughts on this trend?”
2
2. 
Deepen conversations
Create a full customer report… and role-play with Claire.

Now you can discuss any topic… and challenge the customer with fresh insights.
3
3. 
Stay current
Check Company News for late-breaking news before recurring visits.

Refresh your memory in the customer’s lobby by reviewing their full SalesPrep report.
4
4. 
Scout new accounts
Use the Company Overview to quickly learn the company’s size, leadership, products, org structure, competitors, and published strategy.
5
5. 
Explore new applications
Run a report to learn about Market Trends, Common Problems, and Process Steps.

Learn terminology & role-play with Claire.
6
6. 
Engage each contact
Run a report that specifies the job function you’ll meet with.

Role-play with this job function to explore the problems important to them.
7
7. 
Research problems
If you think the account has a problem you could solve, run a 2-page Problem Brief in <60 seconds.

Role-play this problem with Claire.
8
8. 
Find prospects
Check the “Competitors” section of the Company Overview.

You’ll find prospect companies with a business model like this account’s.
9
9. 
Make CRM entries
Record faster, better notes by copy-pasting from report sections.

Or paste an entire Problem Brief and simply delete the unneeded portions.
10
10. 
Leapfrog purchasing
Hand the purchasing manager one of the 3 Customer Handouts.

Ask which Trends/Problems/
Steps are critical. Then ask who you should talk to about them.
11
11. 
Build skills
Skills need refreshing to stay sharp. Routinely conduct Intermediate- and Expert-level role-plays with Claire, AI Guide.
12
12. 
Investigate ideas
Got a new product idea? Run a Problem Brief to ensure you’re not “creating a cure for no known disease.”
This is better than:
“I was in town and thought
I’d stop by.”
Company News
Market Trends
Common Problems
Process Steps
Company Overview
Problem Brief
Any Problem
This Problem
SALESPREP REPORT
AI ROLE-PLAY

PRICING

Start you 30-Day free trial now

ANNUAL PLANSMONTHLY PLANS

SALESPREP INDIVIDUAL

$19.95
per month, billed annually
Ideal for the salesperson motivated to engage customers and sell more.
  • Create AI customer insights reports for every customer meeting
  • Learn world-class probing techniques through e-learning
  • Practice interviews with Claire, your AI Guide
  • Downloadable Problem Briefs and Customer Handouts
  • Review PDF resources to fine-tune your VOC skills

SALESPREP + PUBLIC WORKSHOP

$495
Includes 1-yr SalesPrep subscription
For individuals or small groups. Please contact us with any questions.
  • Includes everything in SalesPrep Individual plan, plus...
  • Select a convenient 4-hour public Everyday VOC workshop date
  • Learn What-Why-Clarify probing from the method's inventor
  • Role-play probing in small Zoom breakouts with a dedicated coach
  • Use hands-on individual breakouts to master SalesPrep software

SALESPREP + PRIVATE WORKSHOP

$495/person
+$9,000 per group up to 50, plus travel
Ensures larger teams adopt winning preparation & probing habits.
  • Includes everything in SalesPrep + Public Workshop plan, plus
  • Same content as 4-hr public Everyday VOC workshop... in person or virtually
  • 3 Monthly follow-up sessions to encourage implementation
  • Exec Dashboard to review each team member's progress
  • Pre- and post- workshop support for managing change behavior

COMPANY

Advanced Innovation and Marketing for B2B

No, we’re not full-spectrum sales trainers. Many fine firms will teach you how to handle objections, negotiate, close, and other important sales skills. SalesPrep training is in addition to these skills. It’s the “fuel additive” that helps you get the most horsepower and mileage out of your trained sales force.

New Product Blueprinting is the world’s leading B2B voice-of-customer method for new product development. Now with SalesPrep tools, you can use these same B2B-optimized probing methods every day. To train your entire customer-facing team, check out our Everyday VOC training workshops. They’re a valuable 4-hour addition for your next annual sales or business meeting!

Intrigued, but not yet convinced?  Contact us to ask for a free demo and/or consultation.

FAQ

Benefits

How do SalesPrep reports boost productivity?
How does the SalesPrep system increase sales?

Choosing a plan

What’s included in the 30-day Trial Plan?
Is the SalesPrep system designed for individuals or companies?
What is the “companion” Everyday VOC workshop?

SalesPrep reports

What’s included in each SalesPrep report?
How can I view a SalesPrep report?
Is there a limit to the number SalesPrep reports I can create?

E-Learning, AI Guide & Resources

Beyond the SalesPrep report, why is e-learning and AI practice included?
How long does it take to complete the e-learning?
What are the AI Guide sessions with Claire like?
How do I set up a practice session with Claire?
Any tips for practicing with Claire?
What’s the purpose of the PDF resources?

Other questions

Do you offer a certification program?
What support will I receive after signing up?
Will I learn anything besides how to ask good questions?
Is the SalesPrep system designed only for salespeople?
What if my company has security concerns about using AI?
SalesPrepTM
Created by The AIM Institute
© 2025 The AIM Institute.
All Rights Reserved.
HomeTry Role-play Practice SessionDownload Sample ReportThe AIM InstituteSalesPrepPractice.com
Start Free TrialStart Month-to-Month Plan Start Annual PlanEveryday VOC WorkshopLogin
TermsPrivacyCookie PolicyFAQsContact Us
 home